CONNECTING YOUR CUSTOMERS TO YOUR BRAND IN A MEANINGFUL WAY REQUIRES A PROCESS
We ask a lot of questions:
We want to know ev-er-y-thing… How your day’s going, where you’re from, what you’re good at, where you need help (and if you know where you need it), all the details about what you do/offer/make/distribute, who you aspire to, what you hate and what would make you happiest.
We put on our big thinking caps:
Yes, they look ridiculous, but somehow they work. We think about your customers, what they’re like, what pushes their buttons, what their habits are (good and bad). Then we think about what you need to tell them, how it should be said and which way they need to hear it; softly, loudly, secretly, publicly…
We get formal on it:
Now we know what we know, we hatch a plan. How else do we get where we need to be? We strategise using all the insights we’ve gained, figure out what media we should use, be it traditional or the newest technology platform or both, and get the messaging perfected, ready to start the fun part.
We get stuck in and get our hands dirty:
Ideas abound when we get going. We weed out the ones that aren’t going to grow and explore the ones that look like they’ll prosper. Then we look back and make sure that the direction we’re heading in, with these great ideas, are going to connect with your customers and that it’ll suit the media we’ve planned.
We give it lots of love:
You won’t hear ‘bang it out’ and ‘smash it’ around here. No, we’re designers at heart and it’s got to look good. We take that idea and love it and nurture it, crafting it into good looking design that has a solid idea at it’s core, that meets the strategy and goals that we’ve worked through prior.
We do it with you:
And just like your mum when you left home, we’ll be there watching over it when it’s left the building and is out in the big wide world. Then we’ll pick up the phone and ask you how it went. And that’s where the relationship starts to get really good.