In light of the fairly recent change to alcohol consumption laws and society’s general shift in attitude towards drinking, brewery […]

In light of the fairly recent change to alcohol consumption laws and society’s general shift in attitude towards drinking, brewery giant Lion have been seeking different ways to maintain market share, adding restaurants to their repertoire. Concept restaurant Cleaver & Co. is a take on the southern US style of slow-cooked, smoked meats, matched with craft beer and selected wines from the Lion stable. What goes better with slow-cooked meat than Beans & Rice? We worked with Lion to develop the brand attributes and back story of Cleaver & Co., giving the brand a personality and history that was as robust and hearty as the food they serve.

About Project

  • Client: 
    Lion
  • Project type: 
    Brand Story