Beans & Rice took an idea and a name and turned it into a brand for client, Atlantic Apparel. Tractor […]
Beans & Rice took an idea and a name and turned it into a brand for client, Atlantic Apparel. Tractor is a range of clothing designed to appeal to the young, rural bloke who doesn’t want to wear the same gear as his dad on the farm. We built a brand around the name, and established everything a good brand needs to stand tall in a cluttered market: personality, values, tone of voice and language development, brand essence and brand promise. Because Tractor was concepted to appeal to a group that nobody had targeted before, we set out to be different right from the start. Irreverent, cheeky, with some good, old fashioned kiwi honesty thrown in the mix. And a bit of tasteful gratuity to help encourage a sale… after all, nothing pulls like a Tractor.