14 Oct '13

Back in the early 1980s, Dieter Rams the German industrial designer closely associated with the consumer products company Braun, was becoming increasingly concerned by the state of the world around him – “an impenetrable confusion of forms, colours and noises.” Aware that he was a significant contributor to that world, he asked himself an important question: is my design good design?

As good design cannot be measured in a finite way he set about expressing the ten most important principles for what he considered was good design. (Sometimes they are referred as the ‘Ten commandments’).

Here they are.

1. GOOD DESIGN IS INNOVATIVE

“The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.”

– Dieter Rams: 10 principles of good design

2. GOOD DESIGN MAKES A PRODUCT USEFUL

“ A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasises the usefulness of a product whilst disregarding anything that could possibly detract from it..”

– Dieter Rams: 10 principles of good design

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