We want to know ev-er-y-thing… How your day’s going, where you’re from, what you’re good at, where you need help (and if you know where you need it), all the details about what you do/offer/make/distribute, who you aspire to, what you hate and what would make you happiest.

Yes, they look ridiculous, but somehow they work. We think about your customers, what they’re like, what pushes their buttons, what their habits are (good and bad). Then we think about what you need to tell them, how it should be said and which way they need to hear it; softly, loudly, secretly, publicly…

Now we know what we know, we hatch a plan. How else do we get where we need to be? We strategise using all the insights we’ve gained, figure out what media we should use, be it traditional or the newest technology platform or both, and get the messaging perfected, ready to start the fun part.

Ideas abound when we get going. We weed out the ones that aren’t going to grow and explore the ones that look like they’ll prosper. Then we look back and make sure that the direction we’re heading in, with these great ideas, are going to connect with your customers and that it’ll suit the media we’ve planned.