It is not only the years of accumulated knowledge that is required to craft great wine, but of course good grapes to begin with. The right mix of soil, air and landscape is essential in producing grapes of the right quality to make good wine, and Boulder Bay on Moturoa Island in the Bay of Islands has it. Nestled in a north-facing valley, the vines catch just the right amount of sun and cooling sea breezes. With only 2,200m2 planted, these grapes are destined to become an exclusive wine. With just a name and a harvest ready to go, Beans & Rice crafted their story, tone of voice and language, and created a brand look and feel that speaks to this exclusivity. The subtle topographic lines of Moturoa Island and exquisite use of copper gives the brand a feeling of understated dignity. Our objective was to create a label and brand story that could be savoured as much as the wine itself.