It’s one thing saying you’re the best, and quite another proving it. Generator Rental Services are exceptional at proving it, but needed a bit of help saying it. The world being a small place brought us together, and we were able to not only design, build and write their new website, but add some digital trickery to it that we’d been playing with. Not happy to leave things too much as they are, we also talked with them about their branding. It’s easy to spot their equipment with its distinctive black paintwork and white lettering, so a brand rework wasn’t required as much as a gentle brand nudge. By simply introducing an orange GRS, we not only lifted their image slightly, but also introduced the much less clumsy acronym to their name.