For over 20 years Hunting & Fishing have grown to become the icon for Kiwis’ love of the outdoors. But with an image that was beginning to lose traction it was time for them to reposition themselves and increase awareness of their offering to a wider audience. We began with a revamp of their catalogue, which saw a declining readership leap to a 25% increase after the launch of the newly designed publication! We redesigned their storefronts with large, bold imagery that told a much greater story of what was inside and to attract a wider, more family-oriented outdoor audience. From swing tags to package design, vehicle livery to promotional advertising concepts and execution, we have worked closely with their marketing team to raise their profile and improve the perception of an already iconic kiwi brand.
October 11, 2017
Branding & Brand, Collateral design