SMX is best known for the development of their cloud-based email security platform that provides email security for medium to large private sector companies, government departments and organisations throughout New Zealand. More recently, they have created a carrier-grade, enterprise-strength, affordable cloud-managed messaging solution for ISPs, MSOs and telcos that has already been integrated by Spark. Their managed messaging technology gives companies the ability to offer their customers a full email messaging service, and combines their email security offering with reseller or customer self-service and the ability to integrate multiple cloud applications.
Their products are innovative and market-leading, and have the potential to attract large global clients. But in order to better attract these clients, the SMX brand itself needed to evolve to match their sophisticated product offering. We began by completely overhauling the website, both visually and verbally, whilst developing templates for all their collateral, communications and trade show materials to give them the impact their products deserve.