TVNZ approached us to deliver creative ideas and oversee production of the launch of the 2013 Breakfast Show.
Our concept used amusing little anecdotes to show how Breakfast arms you with everything you need to get a head start on your day, and those that watch it manage to stay just one step ahead of those that don’t.
The promo was extremely well received at TVNZ and recall was high amongst those researched.
It’s success has continued all the way to L.A., winning Gold at the 2013 PromaxBDA Global Excellence Awards.
“We were thrilled to have them on board, it was a great partnership,” Blacksand Executive Creative Director Jens Hertzum said. “We loved working with them, they are easy to get along with, they had an instinctive understanding of what we were trying to achieve – and they have a nice sense of humour. When you have them around it’s easy.”
August 20, 2014